Palm has launched a new loyalty program for Treo owners in Beta called MyPalm. The program is open to owner of Palm Treo 650, 680, 700p, 700w/x, and 750.

The following benefits are offered to the members of the program:

*Free 24/7 members-only phone assistance
*Wireless delivery of software and services
*Alerts and updates about the software and accessories
*Insider tips and “how to’s”
*A personal MyPalm™ account and homepage
*Exclusive offers

And as per this link, they are offering a free mobile Sudoko game for Palm from Astraware upon signing up.