TechNet Plus Direct is an Online-Only Subscription that allows an individual subscriber full access to TechNet Plus resources including evaluation software, technical content, tools, utilities and support resources.

Benefits include:

-Servers, desktop apps, Windows Vista, Office 2007 and Exchange Server 2007 for evaluation without time or feature limits (online only)
-Two Complimentary Professional Support Incidents and a 20% discount on additional calls
-Managed Newsgroups Post questions for Microsoft experts in over 100 newsgroups and receive next business day response—guaranteed
-Online Concierge Chat An online virtual librarian is available to help you find the technical resources you need and provide answers to non-technical questions—fast!
-Microsoft E-learning Courses

Microsoft is now offering free TechNet Plus Direct subscription worth US$349. All you need to do is conduct business assessments with customers using the Microsoft Business and Technology Assessment Toolkit and submit it to Microsoft. First two assessments will earn you a free Technet Plus Direct subscription while another three assessments earn you a for-resale copy of Small Business Server 2003 R2 (US$599 value).

Visit Microsoft Business and Technology Assessment Toolkit for more details.

Similiarly, Microsoft has previously offered high value softwares for such as Visual Studio 2005, Office 2007 and Windows Vista.