Cellecast is an innovative telephone based on-demand interactive radio service that allows you to call a phone number and listen to your custom playlist of radio channels. You just need to dial a number – 1 360 335 6000 – from a landline telephone or a mobile phone. Once connected, you can pause, resume, rewind, fast forward or even interact via SMS text message with some shows if they have the TalkBack feature enabled. The TalkBack feature, available on selected programs, allows you to record a message while you’re listening to a show, which is then delivered to the show’s host (RJ).

While listening to a cellecast, you can use your phone’s keypad to navigate through the system.

+ Press 5 to pause or replay the radio stream
+ Press 3 to provide feedback on air (TalkBack)
+ Press 1 or 2 to rewind or forward
+ Press * to choose another program

Check out all the shortcuts here. While registration is not compulsory, it offers the capability to add, remove and manage radio playlists which can then be browsed using the telephone.